What hidden skill links successful people in all walks of life? What helps them make informed decisions, inspire creativity, and forge stronger connections?

The answer is surprisingly simple: They know how to ask the right questions at the right time.

Questions help us break down barriers, pinpoint solutions, and explore new ways of doing things. But few of us know how to put questions to work in a truly effective way. Author Frank Sesno aims to change that with Ask More, a guide to unlocking the power of inquiry that’s both intriguing and instructive.

Sesno, an Emmy Award-winning journalist, has spent decades questioning global leaders and everyday people alike. He draws on his formidable interviewing skills and experience to break down the art of inquiry into eleven useful categories of questions, each designed for a specific purpose.

Ask More is packed with illuminating interviews and stories from dozens of leaders who have used these questioning techniques to innovate and excel. By the end of the book, you’ll discover what to ask and when, what you should listen for, and how each different type of question will move you toward your goals.

Among the insights you’ll find in Ask More … 

  • Colin Powell shows how strategic questions can define a mission and forecast success – or failure.
  • Turnaround expert Steve Miller employs diagnostic questions to get to the heart of a company’s problems.
  • NPR’s Terry Gross digs deeper with empathy questions.
  • Journalists Anderson Cooper and Jorge Ramos explain how they use confrontational questions to hold people accountable.
  • Creative questions drove a couple of techie dreamers to imagine Uber, and a young mayor to challenge history.
  • Karen Osborne asks mission questions to help nonprofits raise awareness – and money.
  • Dr. Anthony Fauci posed scientific questions to help crack the HIV/AIDS mystery.

In an age of instant answers, fly-by facts, and relentless clickbait, Sesno makes a powerful case for the value of observing carefully, listening intently, and asking more. He reveals a roadmap to inquiry that will change the way you question – and that might even change your life.



Ask More is an essential guide to asking questions in a way that can better achieve your goals. Through engaging stories and remarkable people, this illuminating book will show you how you can use questions not only to learn, but to challenge, inspire, innovate and excel.
— Anderson Cooper, anchor, CNN
Frank Sesno is a master interviewer driven by his insatiable curiosity. In Ask More, he reveals his secrets to an engaged life. Read this book: It will help you liven every conversation, navigate through complexity, slice through evasion, turn strangers into friends, and chart your course through major life decisions. This book is not only about asking questions. It is also about living a rich life.
— Barbara Bradley Hagerty, New York Times bestselling author
Do we want to be right? Or do we want to understand? (Spoiler alert from this remarkable read: the latter increases the odds of the former.) I wish I had had this book before I started a company, made an investment, travelled the world, and raised kids. In the complex journeys that are today, we gravitate to quick and simple answers. But never has it been more important to take the time to ask the right questions. Ask More is our journey’s road map.
— Christopher M. Schroeder, venture investor and author
This book challenges us to take an expansive approach to problem-solving. Frank Sesno shows us how to diagnose a problem or identify an opportunity through incisive and sustained questioning. If we ask with others’ perspectives in mind, we can come up with bigger and more innovative solutions.
— Susie Scher, Managing Partner, Goldman Sachs
Using rich stories and practical takeaways, renowned journalist Frank Sesno shows us the surprising, powerful ways that questioning can improve our lives – and even our world.
— Warren Berger, author of A More Beautiful Question
Frank Sesno asks all the right questions and shows their power. The message: Don’t avoid the question marks, just learn how to use them. I use questions as a weapon. But Frank is wiser; he uses questions to improve our lives.
— Jorge Ramos, television journalist and anchor, Univision